Sr. Marketing Manager Ekata Job Posting Title Sr. Marketing Manager, EMEA
Mastercard Job Title Manager B2B Marketing
Mastercard Job Family B2B Marketing
Mastercard Job Code 1H22-074

Our Purpose:
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion (https://www.mastercard.us/en-us/vision/who-we-are/diversity-inclusion.html) for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Overview:
The Cyber and Intelligence Solutions (C&I) team is responsible for product management and innovative product development of products and services to address the evolving risk & cyber security needs of all of MasterCard’s various customer segments. The C&I team was established with the responsibility to safeguard all aspects of safety and security in payments and have made great strides with new products, services and standards, positively impacting all aspects of our current and future payment eco-system.

Ekata, a Mastercard company, is the global standard in identity verification, providing businesses worldwide the ability to link any digital transaction to the human behind it. Our Ekata Identity Engine, the first and only of its kind, uses complex machine learning to combine features derived from the billions of transactions within our proprietary network and the data from our graph to deliver industry leading risk assessment solutions.

Sr. Manager, Demand Generation, EMEA

As a Senior Demand Generation Marketing Manager, EMEA you are responsible for driving awareness and interest in Ekata and its solutions through the development, execution, analysis, reporting, and optimization of online marketing campaigns and activities that feed quality leads to our Mid-Market sales channel. This includes, but will not be limited to, brand awareness and content syndication campaigns, webinars, and email nurture campaigns. You will partner with the marketing team to develop plans for targeted campaigns and programs, you’ll execute test plans, and refine targeting and messaging based on target audiences, channel engagement, and performance metrics.

In this role You will:

• Work with sales, account management, and marketing colleagues to develop programs and integrated campaigns to help achieve lead targets and revenue goals.
• Plan, execute, and oversee the lifecycle of these campaigns and programs.
• Coordinate programs across multiple channels to support teams in creating and executing awareness and demand-gen.
• Own strategy and execution of demand and lead generation for EMEA marketing campaigns.
• Make data-driven decisions: Set up, manage and report on campaigns and digital performance metrics and analytics including spend and recommendations for future approaches.
• Work with sales and marketing team international counterparts to ensure digital assets and online campaigns can be translated and localized for placement throughout international digital channels as we expand our solutions into new markets.
• Work closely with our sales teams to optimize the marketing/lead funnel for quality and consistency of leads, and enable consistent, relevant, and effective follow-up, increasing conversion rates from lead to opportunity.
• Write concise and crisp content that captures attention and inspires conversions.

All About You:

• Bachelor’s degree in marketing, business, or a relevant field of study
• Experience in B2B marketing or subscription-based marketing with a portfolio of successful customer acquisition programs and integrated campaigns.
• Knowledge of B2B digital marketing tactics and campaign best practices.
• Expertise in demand generation, segmentation, nurture programs, and subsequent analytics to execute high-quality campaigns.
• Highly detail-oriented, well organized and able to multi-task in a fast-paced environment.
• Excellent at handling multiple projects with tight timelines.
• Self-directed and creative thinker; ready to proactively bring new ideas to the table, solve problems and take risks, to find new and innovative ways to improve results.
• A disdain for complacency; able to think and act outside the confines of the job description, desire to contribute value in other areas as part of a small team, and drive to always be evaluating new ideas and approaches for improving results.
• CRM experience; Salesforce.com preferred
• Marketing automation expertise; Marketo preferred
• Web analytics; Google analytics and HEAP
• Familiarity with HTML

COVID-19 Considerations
We value the safety of each member of our community because we know we’re all in this together. In many locations, which may change over time, we’ve implemented a virtual hiring process and continue to interview candidates by video or phone. In addition, in some locations, only individuals who have been fully vaccinated will be permitted inside Mastercard offices until further notice.

In the US, Mastercard is a government contractor, which may legally require most Mastercard employees to be vaccinated unless a verified approved medical or religious exemption is granted. Further, we are currently making every effort towards having employees return to work in the office 2 days per week, if that makes sense for their team. Everyone must be vaccinated to enter Mastercard offices at this time. Therefore, we expect all candidates to be vaccinated or to be approved for a medical or religious accommodation prior to commencing work at Mastercard.
In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.