McFadyen Digital is the leading advisor and implementer of eCommerce Marketplace solutions. During 15 years of implementing marketplaces, we’ve built dozens of platforms that cumulatively generate billions of dollars of gross merchandise value (GMV). We’re honored to have supported 10% of the Fortune 500 with their digital marketplace initiatives. Over 250 global brands like ABB, AB InBev, ACCO, Albertsons, American Red Cross, American Eagle Outfitters, US Army, US Agriculture Dept, (and many more) have entrusted their digital transformations to McFadyen. We operate global offices across the US, Brazil, and India. McFadyen Digital has been a trusted employer for 35 years and believe that people are the most important part of our company. We’re proud of our Great Place to Work certification.

Learn more about us at our website: www.mcfadyen.com

Can you guide Fortune 500 retailers into the next generation of digital commerce, marketplace, and platform business strategy? Can you define and clearly communicate strategies for business & technology transformation? Are you experienced across multiple retail and distribution functional areas? Can you identify and address the priorities and concerns of various executive stakeholder roles at retail or B2B distributor clients? Can you create and optimize financial models based on multiple business variables?

Responsible for the development and execution of search engine optimization (SEO) strategies for McFadyen and the corresponding programs and implementations. Additionally, you will help spearhead SEO activities across multiple channels.

Top 5 Responsibilities:

• Consulting with clients regarding marketing strategies and tactics, including SEO, paid advertising, email marketing, social media marketing, etc.
• Develop a customized SEO strategy based on the website audit and the client's goals and objectives.
• Monitoring and reporting on the progress of the SEO strategy. This includes tracking keyword rankings, organic traffic, and other performance metrics, as well as providing regular updates and insights to the client.
• Planning and executing online marketing campaigns to increase awareness of brand or product offerings.
• Conducting research on current industry trends and consumer behavior in order to make recommendations about which products or services would be most appealing to target audiences.

Additional Duties:

• Drive enterprise SEO strategy and execution for the clients.
• Collaborate with UX, design, and content teams to create a holistic approach to website optimization, considering both search engine visibility and user satisfaction.
• Develop a strategic roadmap for technical SEO initiatives, prioritizing of tasks that align with overall SEO objectives of our clients and drive measurable results.
• Developing strategic plans to increase sales and improve customer retention rates.
• Proactively identify new technical SEO opportunities, assessing their potential value to our clients.

What we can offer you:

• A career with thought leaders who literally wrote the book on Marketplace Best Practices.
• A career in the fast-paced world of retail eCommerce, digital marketplaces and platform businesses.
• A career with first movers who are deploying new business models and strategies worldwide.
• A career in a flat management structure without a rigid hierarchy and bureaucracy.
• A career in a culture that rewards creativity and innovation, risk-taking and teamwork.

• Strong experience in eCommerce SEO: The ideal candidate should have a minimum of 5 years of experience in eCommerce SEO, with a proven track record of increasing organic traffic, revenue, and ROI.
• Technical SEO skills: They should have a strong understanding of technical SEO and be able to optimize website architecture, URL structure, and code to improve crawlability and indexing.
• On-page optimization: They should be skilled in optimizing page titles, meta descriptions, headers, and content to improve search engine rankings and click-through rates.
• Keyword research: They should be able to perform in-depth keyword research to identify high-intent keywords with low competition, and optimize content around these keywords.
• Data analysis: They should have experience with Google Analytics and other SEO tools to analyze data and provide insights that can be used to improve SEO strategies.
• Project management: They should be able to manage multiple projects, prioritize tasks, and meet deadlines while ensuring the quality of work.

Building a great company culture is a top priority for McFadyen Digital. We try to provide the best environment possible for team members - one that treats people the way they want to be treated. Culture Index is one of our tools for enhancing our enjoyable and productive people-focused environment. In order to be considered for this position, please follow this link to fill out a short Culture Index survey https://go.apply.ci/s/UGSEoxjTNs . Please use as many descriptors as possible that pertain to you. There are no right or wrong answers.

Your Core Values: Client Focus, Owning the Outcome, Adaptable, Caring

Key Words: SEO, UX, Marketplaces, strategy, optimization, eCommerce, platforms, brand.

McFadyen Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state, or local law, where applicable