Job description
About JLG, an Oshkosh company
JLG began in 1969, when our founder, John L. Grove set out to resolve growing safety concerns in the construction industry. Since then we have been committed to understanding the challenges and delivering innovative solutions to the access market. We partner with customers to provide quality equipment, training opportunities and trusted support within the access industry. We are a global company, and our products—including mobile elevating work platforms, telehandlers, utility vehicles and accessories—can be found all over the world.
JOB SUMMARY:
The Marketing Specialist supports the Marketing team in the development of marketing plans and communication materials. This position is responsible for working with the marketing manager in the creation of business-building activities and marketing tools, including brand and product advertising, and development of content with internal and external groups. The Marketing Specialist also contributes to consumer and competitive research projects.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
These duties are not meant to be all-inclusive and other duties may be assigned.
- Assist in the development and execution of marketing plans to establish pathways for growth in both core and adjacent markets.
- Assist in the development and execution of multi-media campaigns, including print, media relations, digital platforms, and social media, to accomplish stated goals and metrics.
- Manage multiple projects with competing and conflicting timelines and priorities.
- Manage company website content development, SEO and SEM campaign creation and execution, and long-term channel maximization strategies.
- Support a world-class customer experience for events such as trade shows, facility visits, and program milestone events, ensuring communication content development, application and execution.
- Prepares reports to track media activity, KPIs and other metrics that measure progress.
MINIMUM QUALIFICATIONS:
- Bachelor’s degree in Marketing, Business Management, Communications, Journalism, Public Relations, or related field.
- Two (2) to Four (4) years of relevant experience.
- Ability to travel up to 15% of the time.
PREFERRED QUALIFICATIONS:
- Master’s degree in Marketing or Business Administration (MBA).
- Defense and aerospace industry experience.
- Existing relationships with US media outlets, especially trade publications in defense and aerospace industries.
- Exposure to international media markets and multicultural engagement.
- Graphic design experience.
- Strong writing and editing skills.
- Background in business writing, journalism, copy editing and/or original writing.
- Strong project management and interpersonal skills.
- Proficiency using business software including Microsoft Office suite.
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