Digital Marketing Specialist

As a Digital Marketing Specialist, you would manage advertising campaigns on programmatic platforms (i.e. YouTube, DV360 / Google Ads).This role has a specific focus on display advertising both for performance and branding activations.

This role is in the Growth Digital Marketing Channels Team which focuses on three categories: 1) relationship management with large advertising companies, 2) managing product opportunities and optimizations, and 3) commercial operations. You are results-oriented, flexible and eager to acquire new skills and knowledge. You are not afraid to get your hands dirty.

The role is ideal for a proactive and motivated problem solver with excellent communication and commercial skills as well as a strong analytical background.

B.responsible

• Day to day management of impactful advertising campaigns including performance monitoring and operational tasks
• Lead/own projects from start to finish: research, identify, prioritize, gain buy-in, implement and measure the results
• Use data to identify and prioritize work that drives value to the team and/or company
• Manage the relationship with strategic advertising partners from across the globe, both for tactical needs and identifying new opportunities
• Work closely with the analytics team to optimize ad spend towards defined KPIs through ongoing experimentation, maintenance, and improvements
• Analyze performance data and translate this into tactics to drive growth for the business while maintaining ROI
• With the team, brainstorm and develop creative solutions for digital marketing opportunities

B.skilled

• Bachelor or Master degree in Marketing/ Advertising or any other relevant function
• 3+ years’ experience in digital marketing, specifically experience in using Google solutions (DV360, GoogleAds, CM360) to activate a variety of display activations. Experience with DCO & Doubleclick Studio and different DSPs is a plus!
• Knowledgeable about the programmatic ecosystem
• Track record of delivering innovative solutions in ambiguous situations
• Fluent in English, written and spoken, any other language a plus
• Eagerness and ability to learn a complex subject matter and new tools/systems quickly and independently
• Demonstrated ability to achieve goals in an innovative and fast-paced environment
• Solid communication skills and are comfortable working in a diverse, multi-cultural team
• Highly analytical with the ability to identify opportunities
• Can investigate performance data and present to stakeholders.
• Proficiency in SQL is a plus!

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.