In this role you will be responsible for supporting the development and delivery of strategic, integrated, compelling and competitive marketing and communications plans specifically for the Netherlands, Benelux and Nordics channels. Helping to ensure clear alignment to the broader marketing strategy and corporate messaging, as well as contributing directly to the business objectives for the Continental Europe channel activity, the role also plays a key part in working closely with the broader B2B Channel Marketing team, as appropriate, to ensure the brand’s activities support and clearly reinforce our broader proposition and marketing messages across EMEA, as appropriate.

Responsibilities

• Support development and delivery of strategic marketing communications, positioning plans and programmes / initiatives for the Netherlands, Benelux and Nordics channels.
• Support the development and implementation of marketing activities and drive measurable results, that support the broader business objectives, ensuring appropriate buy-in, awareness and understanding within the wider marketing team, as well as across the business, to enable successful delivery externally as well as in line with Columbia Threadneedle risk appetite and policies.
• Proactively assess emerging and evolving Institutional marketing needs to help ensure the brand is on or ahead of relevant marketing trends as well as overall positioning with key target audiences, and aligned to our broader data driven, digital-first marketing approach, focused on deepening engagement with our various target audiences, as well as clearly supporting the commercial objectives of the business.
• Collaborate with relevant distribution and investment leaders to understand overall business, product, and distribution strategy, aligning these with the broader marketing objectives, and help to effectively managing stakeholders on an ongoing basis.
• Proactively collaborate with wider marketing team, to help deliver on the broader marketing strategy, key initiatives, etc.
• Constructively challenge the norm to deliver significant step changes in client experience and commercial results.
• Serve as an expert and advocate for appropriate use of our brand and institutional marketing activities in accordance with broader corporate messaging and positioning, and brand and style guidelines.
  

Required Qualifications

• Demonstrable experience and understanding of Netherlands, Benelux and Nordics channels and routes to market – able to gain immediate credibility and hit the ground running.
• Unapologetically client focused, yet commercially driven with strong understanding of financial drivers / business requirements, and strong budget management skills.
• Reputation as a sophisticated marketing expert as demonstrated through past results.
• Good project management skills with a track record of delivery to time and within budget.
• “Student of the game”; stays up to date on Marketing and industry trends.
• Good influencing, collaborating and stakeholder management skills.
• Good presentation skills, with senior stakeholders.
• Good written and verbal skills.
• Good change management skills.

Preferred Qualifications

• Graduate or relevant professional qualification.

About Our Company

You’ll find the promise we make to our clients is the same one we make to our employees: Your success is our priority.

Here, you’ll find growth and career opportunities across all our businesses. We’re intentionally built to help you succeed. Our reach is expansive with a global team of 2,000 people working together. Our expertise is diverse with more than 450 investment professionals sharing global perspectives across all major asset classes and markets. Our clients have access to a broad array of investment strategies and we have the capability to build tailored solutions matched to clients’ specific requirements.

Columbia Threadneedle is a people business and we recognise that our success is due to our talented and dedicated people, who bring diversity of thought, complementary skills and capabilities. We are committed to providing an inclusive work environment that supports the diversity of our employees and reflects our broader communities and client-base. We encourage applications from returners to the industry.

We appreciate that work-life balance is an important factor for many when considering their next move so please discuss any flexible working requirements directly with your recruiter.