Job description
Highgate Hotels:
Qualifications:
Highgate is a leading real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in major U.S. gateway cities including New York, Boston, Miami, San Francisco and Honolulu, with a growing Caribbean and Latin America footprint. The hospitality forward company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate has a proven record of developing its diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts with contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, Chicago, Dallas, London, Miami, and Seattle. www.highgate.com.
Overview:
The Marketing Executive is responsible for the development and implementation of a variety of marketing initiatives across digital marketing, social media, PR, creative services, website management, partnerships and email marketing for the ACOYA Curacao Resort Villas & Spa with the intent of driving outstanding results. The position reports directly to the ACOYA Director of Sales & Marketing, with an indirect report to the General Manager. This individual will also work closely with key department leads to develop creative collateral, seasonal packages and programming.
Responsibilities:
Fundamental Requirements:
- In conjunction with the DOSM, manage hotel’s social media and oversee content calendars, property photo/video shoots, influencer stays, press amplification and advertising strategies
- Liaise with Sales and Operations teams to develop branded materials and hotel content (signage, in-room TV content, key cards, hotel collateral, etc.)
- Coordinates all in-hotel messaging to guests including, but not limited to: front desk electronic signage, in-room and in-hotel collateral, entertainment guides, on-hold messages, in-room videos, key cards, etc.).
- Manage hotel website’s content management system to ensure information accuracy
- Collaborate with Ecommerce to manage digital marketing (includes email marketing, paid search budgets and strategy and monthly reporting)
- Develop seasonal packages in partnership with Revenue Management team and work with Operations to execute
- Identify exclusive promotions and local partnerships for guests to enhance hotel stay experience
- Develop and execute monthly hotel programming calendars
- Ensure consistent hotel messaging and photography across all touchpoints on-property and online
- Implement regular tracking to identify results for initiatives
- Partners with design team to execute property collateral and asset development requests.
- Partners with operations, F&B and sales teams to execute promotions and campaigns to target in-house guests, local customers and loyal guests
- Support Sales and Catering teams with appropriate collateral and marketing materials.
- Attend Revenue Digital Marketing calls, PR calls and Manager Meetings to help communicate strategies, tactics and measurable results.
- Establish relevant contacts in local area businesses, music, arts, fashion and design to develop strategic marketing partnerships to enhance the brand. Facilitate joint marketing and promotional events with these partnerships.
Qualifications:
Education & Experience:
- At least 2 years of progressive experience in a hotel or a 2-3 years of Marketing Experience
- High School diploma or equivalent required
- Must have a driver’s license
- Must be proficient in Windows, Company approved spreadsheets and word processing.
- Knowledge of PowerPoint, MS WORD, Excel and Google Analytics required
- Excellent writing, presentation and communication skills.
- Attention to detail and organization.
- Influencer/media relations experience
- Demonstrated knowledge of mobile, emerging and social media.
- Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
- Ability to manage third-party agencies, partners, and vendors.
- Office 365 skills.
- Maintain a warm and friendly demeanor at all times.
- Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
- Must be able to effectively communicate both verbally and written in Dutch, Papiamento, English and Spanish.
- Must be able to multitask and prioritize departmental functions to meet deadlines.
- Attend all hotel required trainings.
- Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel.
- Maintain high standards of personal appearance and grooming, which includes wearing the proper uniform and nametag.
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