About B2B Marketing Communications

The B2B Marketing Communications track is part of the Business Marketing division within the Marketing department of Booking.com. Our audiences are all of Booking.com’s B2B partner audiences - supply (eg accommodations), demand (eg affiliate partnerships), industry (eg tourism bodies) and technology (eg connectivity providers).

Our B2B marketing efforts are focused across six key crafts:

• Brand strategy and management
• Brand measurement
• Communications
• CX (or in our case, PX - partner experience)
• Integrated marketing campaigns
• Content marketing

About The Role

We are looking for a Manager, B2B Content Marketing who will be responsible for delivering all content marketing efforts for our business partner audiences (supply, demand, technology and industry). This role leads Content Marketing and Content Management team members.

This role turns business priorities and needs into best-in-class global content strategies that contribute to positive growth across brand perception and commercial performance metrics. Through their team members, they translate these strategies into a portfolio of effective B2B content that supports our key company, program, and product efforts.

B2B Marketing Communications is a part of the Business Marketing team. This role is a member of the B2B Marketing Communications Management Team and Business Marketing Extended Management Team. They are responsible for contributing to annual planning, prioritisation, budgeting, objective setting and talent development for B2B Marketing Communications. They are accountable for annual planning, prioritisation, budgeting and objective setting for their partner audiences, along with the performance management of their team members.

Responsibilities

• Define the annual B2B content marketing plan, prioritisation, budget, objectives and roadmap for our partner audiences (supply, demand, technology and industry)
• Lead the team that develops and and oversees strategy and execution of all B2B content marketing efforts across a variety of content types, including testing and launching new content formats
• Oversee the delivery of all content marketing strategies, ensuring these are of the highest quality in terms of craft, and of the highest impact in terms of partner experience, engagement and business value (lean-in)
• Coach and support team members to achieve best-in-class B2B content marketing
• Own and prioritise the content team’s yearly efforts, ensuring close alignment with our B2B marketing communications priorities and campaign calendar
• Strategically service a portfolio of (senior) stakeholders, providing both expert stakeholder management and subject matter expertise on content marketing
• Demonstrate a data-driven approach to all content development
• Measure and report on the effectiveness of content strategies and tactics across perception and performance metrics
• Act as guardian of our B2B content marketing strategies and delivery, ensuring proper adherence across partner-facing channels and touch points

Requirements

• 5+ years in a relevant content marketing role, in a company with a global footprint, ideally at headquarters
• Management experience (preferably direct), leading teams to deliver quality and impact at scale
• Ability to translate data, including marketing research, into strategic content solutions
• Excellent stakeholder management skills, including the ability to influence at a senior level
• Experience thriving in a complex multi-stakeholder environment
• Experience measuring and reporting on the effectiveness of content across perception and behavioral metrics
• Fluent in English