Job description

Day in the life of Digital Marketing Manager:
In this role, you will monitor the daily leads and opportunity data, review heatmaps and visitor site recordings, CSAT ratings and site reviews, traffic, conversion rate optimization performance as well as campaign KPIs. You will participate in an online stand-up meeting with the EMEA team to review daily visual management and weekly activities. You may meet with the sales team to get feedback on voice of the customer response to current marketing campaigns. You will meet online with your SEO team to discuss team projects, search trends, holistic site health, customer insights and problem solve any current issues.

Responsibilities:
Google Analytics and Google Search Console traffic analysis and ranking data for key regions with the goal of identifying issues/trends early and enacting countermeasures to reverse the trend.
Setting up and monitoring conversion rate optimization tests – working with product managers, design team and WebOps.
Providing organic competitive keyword and content strategy for new products, verticals, and existing products in multiple languages.
Providing requirements for new site features, UX or feature enhancements which will improve site conversion, customer experience and satisfaction.
Monitoring site health metrics (running Screaming Frog site crawls and log file analysis) and submitting bug fixes or updating directly in the CMS where needed.
Collaborating with social, email and content teams on non-paid comprehensive digital marketing campaigns, providing trends and insights on what is working well or not and why.

Your team:
The SEO and web conversion team is an international team of three people. The culture is supportive, focused on forward thinking learning and sharing. We are solution oriented and resourceful. We meet as a team once per week and chat often, sharing articles about conversion/SEO as well as our favorite podcasts and shows. In EMEA, you will have a buddy/mentor who will guide you and answer any questions. Experience:

Bachelor’s degree (any degree)
Experience with international enterprise SEO
Experience running conversion rate optimization experimentation program
Experience with complex analytics using multiple data sources to tell a story and elevate trends

Personal Skills:
Clear communicator, able to explain complex concepts to a broad audience;
Comfortable with ambiguity and change, adaptable;
Excellent time management, organization and prioritization skills, ability to say no while providing clear rationale;
Sense of humor and empathetic toward team members;
Data-driven mind set, critical thinker, curious and open to learning;
Customer obsessed perspective, strong customer empathy and advocacy.

Why you should join Fluke:
Enjoy the support of digital marketers working for other Fortive opcos as well as the Fortive digital marketing team;
Working on a small team you will have the opportunity to truly make an impact;
Test and learn experimentation-heavy culture encourages creative thinking, collaboration, and new insights;
Fluke is a premier brand with a top-notch reputation, loyal customers and over 70 years of test and measurement engineering leadership. Fluke is also a leader in renewable and clean energy workflow tools.

Dear applicant, to make your application process easier; Please skip filling the fields and only upload your resume and possibly a motivational letter as a PDF using your first and last name as the file name. Example: firstname_lastname.pdf. Fortive is a diversified industrial growth company comprised of global businesses that are recognized leaders in attractive markets. With more than $6 billion in annual revenues, Fortive’s well-known brands hold leading positions in field instrumentation, transportation, sensing, product realization, automation and specialty, and franchise distribution.

Fortive is headquartered in Everett, Washington and employs a team of more than 24,000 research and development, manufacturing, sales, distribution, service and administrative employees in more than 40 countries around the world. Our team grows by tackling challenges that accelerate progress and further their careers. With a culture rooted in continuous improvement, the core of our company’s operating model is the Fortive Business System. For more information please visit: www.fortive.com .

Fluke Corporation is the world leader in the manufacture, distribution and service of electronic test tools and software. We are a dynamic market leader with sound financial health. Fluke has achieved the number one or number two position in every market in which it competes. The Fluke brand has a reputation for portability, ruggedness, safety, ease of use and rigid standards of quality. A wholly owned subsidiary of Fortive Corporation ( www.fortive.com ), Fluke is a multi-national corporation headquartered in the greater Seattle area. We offer an entrepreneurial environment that is team-centered, customer-driven, quality-focused, and growth-oriented. It is driven by the phenomenally successful Fortive Business System. Working at Fluke gives you access to a robust career development process and challenging, “stretch” opportunities

estebanjefferson.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, estebanjefferson.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, estebanjefferson.com is the ideal place to find your next job.