Job description
- Work with the global team on building and maintaining the lifecycle and behavioural programs for adidas and the Confirmed app in the European markets, on both email and app push notifications.
- Support the implementation of tactical tests and improvements
- Execute the Confirmed app push notification for the EU market
- Collaborate with content and marketing teams to contribute to the emails and push notifications’ KPI improvements
- Collaborate with Membership and Acquisition counterparts to support the programs’ optimisation and personalisation based on the business needs
- Support the Dynamic Communications team with the relevant improvements
- Provide analytics and insights to be used for day-to-day adjustments
- Contribute to standard best practices and control methods.
- Global Lifecycle team
- Global product team
- Global Hype Activation Team
- Local Membership Team
- Local Acquisition Team
- Operations & Services Team
- Global IT
- External vendors
- Education & Experience
- 2+ years of experience in CRM, Email Marketing or Membership-related environments
- Analytics and analysis experience; ability to turn data into insights
- Experience in managing highly complex processes, involving multiple teams in different geographies
- Experience in product management and/or working using agile/SCRUM methodologies.
- Experience in working with external agencies
- Soft-Skills
- Ability to quickly adapt to changing business processes and business partners
- Good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
- Proactive attitude, passionate about the digital world and ready to adapt to a fast-paced environment
- Hard-Skills
- Comfortable working with enterprise-level platforms and technologies
- Project management and project monitoring experience is a plus
- Knowledge of process optimization methodologies (LEAN, 6Sigma, etc…) is a plus
- Fluent English both verbally and written
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE – THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.
COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
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